In this episode, Dwayne Kerrigan hosts Todd Hartley, the CEO of Wirebuzz, on the crucial psychological needs of buyers—clarity, credibility, and collaboration—and their impact on sales. They delve into practical strategies, case studies, and the importance of pricing transparency. The discussion highlights how video marketing has evolved, especially post-COVID-19, and explores the transformative role of AI in enhancing sales growth and retention. Todd addresses common sales issues, such as no-shows and ghosting, proposing AI-driven solutions while stressing the balance between automation and personalization. Todd kindly offers listeners a 60-day free trial of his video selling tool, Clarity.
Free Offer https://clarity.video/TH
Accelerating YES! https://amzn.to/3Xyrpx7
Time Stamps:
00:00 - Introduction
00:38 - Who is Todd Hartley
04:06 - Video Marketing Strategies
06:12 - Realizing Video's Future
12:19 - Psychology Behind Video Marketing
16:15 - Understanding Altruism in Marketing
21:30 - Three Psychological Needs of Buyers
22:20 - Importance of Video in Marketing
23:59 - How Video Enhances Sales
27:54 - How Video Helps You Sell (Part 2)
32:51 - Todd's Journey to the Show
35:30 - The 5 Zones of Marketing & Sales
46:20 - Emotional Aspects of Marketing Problems
53:06 - Creating an Effective Journey Page
57:30 - Number of Persona Pages to Create
1:02:00 - The Momentum Method Explained
1:07:51 - FAQs About Video Marketing
1:08:26 - Importance of Pricing on Websites
1:17:30 - Exploring Zones 3 and 4
1:21:24 - Future of Sales with AI
1:23:53 - Impact of AI on Marketing
1:30:57 - Free 60-Day Clarity Offer
1:31:50 - Finding Todd Online
1:34:21 - Share the Show
1:34:40 - Disclaimer
Connect with Dwayne Kerrigan
Linked In: https://www.linkedin.com/in/dwayne-kerrigan-998113281/ Facebook: https://www.facebook.com/businessofdoingbusinessdk Instagram: https://www.instagram.com/thebusinessofdoingbusinessdk/
Disclaimer The views, information, or opinions expressed by guests during The Business of Doing Business are solely those of the individuals involved and do not necessarily represent those of Dwayne Kerrigan and his affiliates. Dwayne Kerrigan or The Business of Doing Business is not responsible for and does not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast.
