In this episode of "The Business of Doing Business," Dwayne teams up with business leader Mark Bradley, a serial entrepreneur who scaled his success from a pickup truck and shovel to selling multimillion-dollar businesses. Together, they uncover how "Master Metrics" serve as the key to scaling your business effectively. Discover actionable strategies, personal insights, and real-world examples to help you take your business to the next level.

Key Takeaways:
- Why understanding the right metrics can revolutionize your business strategy.
- How balancing customer happiness and employee satisfaction fuels growth.
- The importance of creating budgets and demystifying financial planning for small businesses.
- Leveraging AI tools like ChatGPT to simplify customer feedback and improve efficiency.
- Insights into buying, selling, and scaling businesses while preserving your mission and values.
- Why employee stock option programs (ESOPs) are an underrated strategy for exiting your business.

About Mark Bradley
Mark Bradley is a successful entrepreneur who built and sold both a landscape company and a software business. Starting with just basic equipment, he grew his landscape business significantly before developing software solutions that eventually became a successful standalone company. His approach combines practical business experience with innovative technology solutions.

https://www.linkedin.com/in/mark-bradley-lmn/

Connect with us:
If scaling your business or understanding metrics is on your radar, share your thoughts in the comments or reach out on social media. Let's continue the conversation and explore new opportunities to grow!

Linked In: https://www.linkedin.com/in/dwayne-kerrigan-998113281/
Facebook: https://www.facebook.com/businessofdoingbusinessdk
Instagram: https://www.instagram.com/thebusinessofdoingbusinessdk/
Website: www.dwaynekerrigan.com

Disclaimer The views, information, or opinions expressed by guests during The Business of Doing Business are solely those of the individuals involved and do not necessarily represent those of Dwayne Kerrigan and his affiliates. Dwayne Kerrigan or The Business of Doing Business is not responsible for and does not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast.

Join us on this journey to mastering metrics and unlocking the true potential of your business. Whether you're a seasoned entrepreneur or just starting, there’s something valuable here for everyone. Don’t miss out—hit play now and start scaling your success! 🚀

#operationalefficiency #customeracquisitioncost #tipsfoentrepreneurs

CHAPTERS:
00:00 - Understanding Your Numbers
01:48 - Financial Training Business Insights
04:04 - Exciting Aspects of Business
09:18 - Vision-Driven Learning
15:05 - Psychological Preparation for Sales
21:00 - Questioning Purpose in Sales Process
24:50 - Common Mistakes in Selling Businesses
29:13 - Private Equity and Business Owner Disconnect
33:10 - Aligning with the Right Buyer
34:30 - Employee Stock Ownership Plans (ESOPs)
37:16 - Exploring Similar Businesses
39:58 - Organic Growth vs Acquisition Strategies
41:18 - Starting with the End Goal
43:50 - Share The Show
44:10 - Disclaimer