Join Dwayne for an enlightening talk with Matt Shearer, a business leader who lays down the blueprint behind Under Armours' rapid growth in diverse global markets. The discussion delves into various leadership strategies, including building trust, promoting transparency, and endorsing empowerment, while underlining the essential role of data-driven analytics and a deep understanding of the consumer base. Matt believes that his sports background and commitment to continual learning have been essential in his ability to construct a well-balanced team that holds each other accountable, ultimately leading to the company's success.
Matt Shearer is a highly motivated business leader and brand management executive with over 23 years of experience building teams and driving results on a global scale. He is a proven operator and general manager with extensive experience establishing market start-ups and repositioning and restructuring distressed businesses while scaling growth and driving operational efficiency.
Matt’s lifelong connection to sports helps to define his transformational leadership style. He is a culture-driven, non-hierarchal leader and architect of cross-functional and collaborative organizations. He leverages a strategic go-to-market process to feed prescriptive results.
Matt received a degree in Psychology from Loyola University in Maryland and is a member of YPO Maple Leaf (Toronto). Matt was a student-athlete, playing NCAA lacrosse in college, as well as playing professionally in both the National Lacrosse League and Major League Lacrosse. He played on the Canadian National Lacrosse Team for 10 years.
Matt has been happily married to his wife, Lizzy, since 2005 and is the father to two wonderful kids, Sophie and Luke. He enjoys music, staying active, traveling, skiing, golfing, entertaining, and spending a lot of time outdoors.
Timestamps
[00:00] Introduction
[00:37] Matt Shearer Joins Show
[07:00] Under Armour Involvement Journey
[11:17] Balancing Career and Success
[14:15] Under Armour Culture Insights
[18:53] Dual Career in Lacrosse and Business
[20:56] Advice to Younger Self
[23:29] Involvement in Decision Making
[25:14] Consumer Insight Strategies
[29:16] Leadership and Playing to Strengths
[31:49] Deep Dive into Consumer Understanding
[33:18] Leadership Style Awareness
[36:22] Team Building Importance
[40:21] Key Factors in Team Assembly
[44:20] Importance of Keeping Score
[52:38] Hiring Strategies at Under Armour
[57:45] Overcoming Business Challenges
[1:00:13] Cultivating a Winning Culture
[1:04:27] Growth Mindset Importance
[1:29:20] Changing Business Landscape
[1:32:50] Final Thanks
[1:34:10] Outro
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Disclaimer The views, information, or opinions expressed by guests during The Business of Doing Business are solely those of the individuals involved and do not necessarily represent those of Dwayne Kerrigan and his affiliates. Dwayne Kerrigan or The Business of Doing Business is not responsible for and does not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast.
