82. High-Converting Simplicity: Jeni Hott on Marketing Mindset, Funnels, and Future-Proofing with AI

In Part 2 of this powerful series, Jeni Hott and host Dwayne Carrigan dive deep into the mindset and mechanics behind magnetic marketing. Jeni unpacks why traditional strategies fail, how to simplify your sales funnel, and how to shift from desperation to authority in your messaging. She breaks down the types of social media posts that actually convert, explains her timeline-based client targeting strategy, and shares how to create a "content vault" that makes your marketing repeatable and scalable.

Jeni also addresses the rise of AI and how business owners can use ChatGPT and custom GPTs to build systems, streamline operations, and reclaim their time—without losing their personal touch.

Timestamps:

00:00 – Marketing from angst vs. marketing from leadership

02:30 – Understanding "objection posts" and sales page content

05:00 – FAB (Features, Advantages, Benefits) and storytelling in marketing

07:30 – Jeni’s “client timeline” strategy vs. the traditional avatar model

10:00 – The power of targeting tipping points for high-converting offers

12:00 – Why you don’t need to convince when you're speaking with conviction

13:30 – Building a content vault to reflect customer buying moments

15:00 – Creating a seasonal content calendar that predicts conversions

16:30 – Should a VA or OBM manage your social content? Yes—if trained well

18:30 – The danger of hiring without understanding the basics

20:00 – The Time Rich program and its holistic business foundations

23:30 – Embracing social media instead of avoiding it

26:00 – Staying in your lane and not chasing online trends

29:00 – Avoiding distractions: Focus on purpose, not reaction

31:00 – AI tools: ChatGPT, Poe, custom GPTs & what's coming next

35:00 – Household bots & humanoid robotics on the near horizon

38:00 – How to create a custom GPT tailored to your business

42:00 – AI learning and the “unconscious competence” advantage

45:00 – Singularity and AI as human evolution, not a threat

47:00 – Algorithm hacks vs. adding true value to your audience

50:00 – Using engagement posts to boost algorithm reach

53:00 – How to analyze comments and reels with ChatGPT

55:30 – Scraping content and training AI on what’s working

58:00 – 6 key post types and why simplicity wins in content strategy

01:01:00 – Final thoughts: embrace, optimize, empower your team

Notable Quotes:

"You don’t need to convince when you come from conviction. That’s when magic happens."

"Most people aren’t your ideal client—they’re just not far enough along the timeline yet."

"Complexity is the enemy of execution. Simplify, then scale."

"AI is not going away. You don’t need to master it overnight, but you do need to start."

"Your people can’t help you scale unless you empower them with knowledge and tools."

Valuable Resources & Takeaways:

Core Post Types Jeni Recommends:

• Value Posts
• Objection Posts
• Story Posts
• Engagement Posts
• Problem Awareness Posts

AI Tools Mentioned:

• ChatGPT – Jeni’s favorite tool for custom GPT creation and business system building
•  Poe – Alternate AI tool used by many entrepreneurs
• Custom GPTs – Can be trained to match your brand voice, content style, and business needs
• Kate Nash's Free Training – Great for building your own GPTs
• Voice-to-Text & Prompting – Use spoken inputs to streamline and accelerate AI use

Business Programs:

• Time Rich – Jeni’s holistic program for building scalable, passive income businesses
• Smart Success Facebook Group – For live Q&A, free trainings, and community support

Big Concepts to Implement:

• Build a vault of high-performing posts based on real engagement
• Speak to tipping points, not just demographics
• Scrape comments and analyze content with ChatGPT
• Build a content calendar tied to seasonal conversions
• Hire for competence, but lead with understanding
• Stay focused on serving, not keeping up with trends
• Use AI to train assistants, create content, and plan strategy

Connect with Dwayne Kerrigan

Linked In: https://www.linkedin.com/in/dwayne-kerrigan-998113281/

Facebook: https://www.facebook.com/businessofdoingbusinessdk

Instagram: https://www.instagram.com/thebusinessofdoingbusinessdk/

Website: www.dwaynekerrigan.com

Disclaimer The views, information, or opinions expressed by guests during The Business of Doing Business are solely those of the individuals involved and do not necessarily represent those of Dwayne Kerrigan and his affiliates. Dwayne Kerrigan or The Business of Doing Business is not responsible for and does not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast.

Mentioned in this episode:

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